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In this short, punchy book, Drew Eric Whitman lifts the shroud of mystery surrounding consumer behavior by . Full Book Review: Cashvertising Book Review. Cashvertising Summary by Drew Eric Whitman presents secrets of customer psychology that will help you sell anything to anyone. Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of.

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While reading these, you start becoming aware of the methods being actively used on you as well. However, most marketers know very little about the drivers that make people buy. This man is a genius, not by chance or luck, but by knowledge, expertise, and application! She’s been made to read through a whole load of nothing and all it did is make her turn off from ever reading future communications from the same advertiser. I am currently reading another book about developing your web presence, and cashvertislng sharp contrast to THAT book, Cashvertising is written to flow.

And psychology is a subset of persuasion. At the point when you have chosen your strategy, move to developing your message. Desire to care for and protect loved ones.

Visit the author’s site for more info at cashvertising. Long and those who do not need long copy to persuade them Ms. Excellent book packed with great tips on copywriting, sales, marketing, design, consumer psychology and other topics. I don’t think they work anymore despite Whitman’s assertions. I don’t give it a 5 out of 5 because I’m not experienced at all in advertising and didn’t read any more books on the subject.


I was introduced to this book by those guys at the StackThatMoney forum. Visit our Beautiful Books page and find lovely books for kids, photography lovers and more. Desire to be As a marketer, this book has been invaluable at further understanding consumer phycology. Sep 22, craig washington rated it it was amazing.

Cashvertising by Drew Eric Whitman

The author repeatedly gets the point across that advertising needs to be focused on the buyer and not yourself. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology Simply the most powerful advertising toolkit I’ve ever seen.

You may be entertained by it, but that’s not its purpose. My friend recommended me to read this book. Edgy, truthful and never at risk of pandering to the sensitivities of the reader — this book actually made a lot of harsh, honest sense.

The 17 Cashvertjsing Principles of Consumer Psychology Now we enter some very heavy psychological and sociological theory, specifically related to advertising and marketing. Reading this book gave me a much more in depth view of the science of advertising.

Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads. Once you get that insight, you can use it to gain a strategical advantage. Use photographs and illustrations, and create a balance between graphics and text.

I have made more highlights in this book than any other. An absolutely fantastic read! No trivia or quizzes yet. And now–thanks to Cashvertising–you can, too. Your customers want to know casyvertising value they will get out of your product. The author is just presenting what works. There are no discussion topics on this book yet.


Couldn’t agree more cashveritsing this book is a good quick and dirty entry point to the world of copywriting. Ad-Agency Secret 4 – I don’t agree with this. Lists with This Book.

Desire to be free from fear, pain, and danger. They need to understand what people want, how they feel about what they want, and try to answer their needs. Desire for comfortable living conditions, 6.

Cashvertising Summary – Drew Eric Whitman | Download PDF

So go ahead, get this book today from your Local library, or Amazonread it, then walk into your local mall, or read that magazine, and SEE everything from Cashvertising in Action! Create ads that match each step of the familiarity process. Well guess what, a very small percentage of consumers who think this way, actually end up returning the product.

Isn’t just based on science, but real tests and summarizes a hundred years on research as well. No matter which business you’re in, you’re selling benefits to your customers.

Lots of ad copy examples to make you understand what a great copy looks like 3.

Providing facts, testimonials, research or other types of evidence is a great way to convince them that your product is right for them.