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The NOOK Book (eBook) of the Do or Die by Clark Kokich at Barnes & Noble. FREE Shipping on $ or more!. This is part two of one of the most important interviews you will watch, read, or listen to this year. Clark Kokich is the chairman of Razorfish, the. Articles and posts written and edited by Clark Kokich. In the fall of this year, Clark wrote and released Do or Die, the world’s first business book published.

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Clark Kokich

This is one of the most important interviews you will watch, read, or listen to this year. Clark Kokich is the chairman of Razorfishthe well-known international digital agency. He is also the author of a fabulous new book called Do or Die.

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Adobe Flash Player version 9 or above is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser. Once you really realize what those tools allow you to doyou start thinking less about what can I say to my customers and more about what can I do for my customers?


Clark Kokich | Fast Company

How do broadcasters navigate this transition from say to do? Broadcast is, in a way, a very intimate medium; you have very strong relationships with customers either at the program level or at the station level depending on what kind of organization you run. Text, audio, video, all integrated with some knowledge about who that person is at the other end of the communication? A lot of the innovation early in e-commerce came from specialized e-commerce companies and startups but eventually the traditional retailers got the message and aggressively integrated their online and offline presences.

It gave them a real advantage. kokicj

So there are still companies like Amazon and some specialty retailers that have done well solely online, but the real advantage goes to the companies that have been able to integrate online and offline retail. Do you see that changing any time soon?

Razorfish’s Clark Kokich: Radio must “Do or Die” – Part 1 | Mark Ramsey Media LLC

That happens in every industry that has a long history of generating cash in a traditional world. Now the only ones doing well at all are the ones that have been able to integrate both online and offline experiences. Mark Ramsey is a veteran media strategist, researcher, and trend-maker who has worked with numerous media, publishing, and digital brands What is Radio in dif


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