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The PIM library was re-named as the Prof Uditha Liyanage Dr Wickrema Weerasooria said, “People regarded PIM and Uditha as one. Uditha. Uditha Liyanage. Please Dr. Kanishka Karunaratne. Public Figure Tributes to Professor Uditha Liyanage shared Travis Perera’s post. August 10, ·. View Uditha Liyanage MD, MSc (Health Mgmt)’s profile on LinkedIn, the world’s largest professional community. Uditha Doctor of Medicine (MD), Medicine.

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Sooriyaarachchi said Prof Uditha Liyanage as a mentor elevated the standards of management and marketing to higher levels and walked the talk by practising what he preached.

Prof. Uditha Liyanage no more | FT Online

Following the footsteps of the legacy he left, we abide by his philosophical and experiential concepts and his teachings. Our discussions mainly revolved around Buddhism and marketing. I see him as a strategist and sociologist who also had a sense for the market as an academic and a liyaange. In the chapter on CSR in his book he re-defines how a business should be and invites corporates to re-think the approach towards CSR.

He emphasized looking after the consumer constantly.


He has researched the evolving Sri Lankan consumer in his book and his understanding on the local consumer is profound. This deep rooted reality is unique to us thus marketers and social changers should understand that. Uditha went beyond that and got insights for these facts from the deep Buddhist uditja to opine that there are different levels of tangibility to determine pitching an offer appropriately. He shed light on a five-fold value package, that is, functional, experiential, relational, social and psychological as different value propositions.

CIM too could treat these as valuable stuff to add value to Kotler’s marketing,” said Sooriyaarachchi. Uditha was not the traditional academic. He came to academia via business.

PIMA Honours Prof. Uditha Liyanage

What propelled him to the high pedestal that he ultimately attained was his ability as an eloquent speaker, communicator and a lucid thinker. That was his signature look. He had a wonderful sense of humour. He always had the genuine passion for the subject at hand.

He was consumer centric, strategy driven and research oriented. Thus Uditha blossomed to be one of Sri Lanka’s most sought-after lecturers in management and marketing.

Sriyani Liyanage and Chathuri Liyanage, beloved wife and daughter of the liyahage Prof Liyanage attended the commemoration along with a gamut of marketers and past and present PIM students.


A section of the participants.

PIMA Honours Prof. Uditha Liyanage | The Sunday Leader

Skip to main content. Ad Rates Subscribe Now. Home Prof Uditha Liyanage commemorated. Prof Uditha Liyanage commemorated.

Panel discussion in progress: Leave this field blank. The event was held at Foreigners return to market for first time in 5-weeks. The establishment of Sri Lanka Export Development Board EDBin was a fulfillment of a national need for an institutional framework for the development and promotion of exports with the Gamata Technology, an accelerator platform initiated by youth-tech entrepreneurs covering every corner of Sri Lanka was officially launched recently at a ceremony held in Nelum Pokuna Mahinda The conference attracted over attendees Three Sinha branch opens in Walgama.

Three Sinha Group, one of the leading companies in construction field to invent a number of new products to Sri Lankan market, opened its latest branch at Walgama, Matara recently. The new branch is a