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The Cluetrain Manifesto is a work of business literature collaboratively authored by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. It was. El manifiesto Cluetrain: el ocaso de la empresa convencional [RICK # LOCKE, CHRISTOPHER # LEVINE] on *FREE* shipping on qualifying. El manifiesto Cluetrain: El ocaso de la empresa convencional (Spanish Edition) – Kindle edition by AA. VV.. Download it once and read it on your Kindle device.

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We understand that these conversations are incredibly valuable to you. We do this in part because conversation requires a common ground: Is it not clear how awesome that is? Not for social networking, not for documents, not for advertising, not for business, not for education, not for porn, not for anything.


There’s a value the Net needs to learn from the best of our real world cultures. We are immune to advertising. The world is spread out before us like a buffet, and yet we stick with our steak and potatoes, lamb and hummus, fish and rice, or ,anifiesto.

The gravity of connection is love. While many such people already work for companies today, most companies ignore their ability to deliver genuine knowledge, opting instead to crank out sterile happytalk that insults the intelligence of markets literally too smart to buy it.


The Cluetrain Manifesto – Wikipedia

Internet naysayers keep us honest. The business that makes an object of desire is now the worst source of information about it. Fifteen years ago, cluetdain of us got together manifietso posted The Cluetrain Manifesto which tried to explain what most businesses and much of the media were getting wrong about the Web. We’re both inside companies and outside them. Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone.


Respect for hands-on knowledge wins over respect for abstract authority. As pessoas se reconhecem como tal pelo som desta voz.

Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It has also been pointed out that the work’s predictions have largely failed to materialize.

La ente se reconoce como tal por el sonido de esta voz. Optimizing the Internet for cuetrain purpose de-optimizes it for all others — New Clues. Whatever you may have heard, this is our world, our place to be.


To speak with a human voice, companies must share the concerns of their communities. Wars have been fought for less.

The Cluetrain Manifesto 10 Years Later”. This message wants to MOVE! Unlike the real world, every thing and every c,uetrain on the Web was created by some one of us expressing an interest and an assumption about how those small pieces go together.

Thy network shall move all packets closer to their destinations without favor or delay based on origin, source, content, or intent.

But it would be a maniffiesto mistake to think we’re holding our breath. Views Read Edit View history. We’ve got some ideas for you too: So if you’re inviting people over for a swim, post the rules. Every new link makes the Web richer. English Choose a language for shopping. The stakes are even higher. That’d be real nice.