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It is the first technology used to analyze consumer behavior through visual perceptions in the real or virtual world. These elements can be inferred from the analysis of the neuronal reaction towards a certain product.

The signal from both video cameras is then sent to a lumew, where the recordings are overlapped and, with the help of a special software, the results are decoded and analyzed.

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Enable All Save Changes. It is frequently used as a zero device that measures low intensity currents and voltages micro-ammeters, micro-voltmeters or micro-coulomb charges the quantometer. The study is a comparative research consisting of two tests: If you lumda not allow these cookies, you will experience less targeted advertising.


If you disable this cookie, we will not be able to save your preferences. The research tool is a pair of plastic glasses that have two small video cameras attached to the lens: The Galvanic Skin Response GSR is a psychological testing technique that consists of measuring the electric conductibility of the skin, in order to determine how aware the consumer is of a certain commercial. Performance Cookies These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site.

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The data can be used in positioning researches, product placement studies and the commercials visual presentations. The data is collected with the help of a galvanometer, a highly precise and sensitive electric device that measures and displays the result directly.

As I was telling you in the previous article, Buyerbrain is preparing for the first commercial neuromarketing research in Romania, using such techniques as EEG, GSK and eye-tracking glasses. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. EEG is a technology initially designed for the diagnose of neuronal disorders, which records the brain waves the electric potentials of the spontaneous activity of the cortical neurons.

Apicola Costache, leader in the production and distribution of honey on the local market.

United States: Atlanta

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The first Romanian commercial research using neuroimaging techniques takes place on the 18th and 19th of October. This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties.


Strictly Necessary Cookie should be enabled at all times so that we can save apicoal preferences for cookie settings. The equipment used in neuromarketing research.

Skep sau cosul impletit din paie. Stupul lumea albinelor

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These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. These cookies do not store any personally identifiable information.

You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. The sensors are connected to two adaptors, which enable us to record and monitor the cerebral fluctuations. We are glad to announce you the first client open to the most advanced techniques of marketing research: The second one will take place on the 18 and 19th of October, in a laboratory belonging to the Doctoral School of Marketing at the Academy of Economic Studies in Bucharest.